With content similar to organic blogger content that Quoves Studio creates, they become an opinion leader in the online beauty niche - and drive traffic to them.

Quoves Studios understands that videos like "What makes Brad Pitt attractive?" can get a lot of views.

At the same time, they act this way not only at the very top stage of the funnel. Even when looking at their mid-funnel, the brand is doing everything a regular blogger would do. They have created a community on Discord and also host a podcast so their loyal fans can spend more time with them. This constantly helps to increase the purity and quality of interaction with the audience and pushes towards the final purchasing decision.

Many companies sell a product through their content or hire bloggers who only bring them a couple of thousand views on TikTok. Quoves Studios has a completely different strategy. They simply create content about trending topics in their niche that goes viral and generates a lot of views. It's important that at the top of the funnel they don't talk about their product. At the top end, they create content for people interested in beauty and aesthetics.

First of all, Alex harnessed the power of his personal brand, accumulated through hundreds of created videos and posts, which provided him with a base of first warm leads.

Next, he actively used affiliate marketing, collaborating with famous influencers, who helped attract even more attention to Skool Games.

The promise of meeting Alex in Vegas and engaging game mechanics motivated and retained the audience.

As for the bottom of the funnel, the introduction of a 14-day free trial significantly lowered the entry barrier and eliminated the need to pay immediately here and now. At the same time, it is worth noting the high quality of the product, since after the trial period a large proportion of users buy a subscription, which is not typical for information business products with a subscription monetization model

On TikTok they try to make educational content - they tell users ideas for cocktail recipes. The video clearly describes the ingredients, where you can find the products, and also one of the ingredients is the drink itself

They also publish traffic-generating videos that are priced to attract views (often these are fleeting trends that are popular here and now)

They show “everyday life of the brand” / They make a lot of videos about behind the scenes. How their office works, how they produce their product, their brand history. This kind of content creates trust.

Their founder really likes to appear on camera herself, talking about the company’s successes. He often makes videos with surprise in which he rejoices/ “guys, have you seen which star drinks our soda. wow." Her appearance in the frame creates trust in the brand and sets them apart from big competitors (Coca Cola, Pepsi)

UGC creators (videos from ordinary users)The brand very often sends little-known authors (up to 3,000 subscribers) a lot of soda on TikTok and YouTube short, so that they post unboxing videos to themselves. By the way, this is good and then creates a viral effect. People go to stores themselves - to try and also film a review of new tastes. UGC works well in YouTube Short and TikTok - since SEO search works well there.

On Instagram They use more glossy content. Focusing on their packaging. But they also use the same content sections - as in TikTok